The Smart Consumer and Online Business Reviews
The evolution of technology has already made consumers smarter nowadays. Unless you are looking at a shopaholic, you will no longer see a customer who will outright do his or her shopping at the first chance they get. Most consumers now take the time to read reviews about the products they are interested or the company they are considering to give their business to.
There are other platforms that consumers can use to collect and read reviews of products and businesses, other than the ones seen in social media accounts or the company’s website. Business review websites are third-party platforms that are created to gather reviews from customers of businesses. These websites are owned and overseen by entities who are in no way connected to the products or companies that are reviewed on their site. Because these websites usually collect unbiased reviews from real clients, they become ideal jump-off points for consumers who are searching for products and services.
Business review sites come in different formats and consumers have dozens of sites to choose from. Because these websites are available for free, any consumer can take the time to go over these reviews before making any purchases. With several websites to choose from, how can one consumer decide which site is worth their time and is most reliable when it comes to reviews?
One thing to keep in mind is there is no such thing as a perfect system when it comes to the internet. In the case of business review sites, it is nearly impossible to find one that doesn’t have any spam reviews on its pages. These reviews are mostly fabricated by other companies who are simply finding means to improve the image of their business, or they are there to pull down the business of others. It is because of these reviews that consumers will get more confused when making a decision.
The best business review sites are those websites that also allow companies to respond to the feedback given by their clients. These websites create a fair ground for both consumers to complain and for businesses to address whatever customer issues there are. Businesses who take the time to read the reviews and provide feedback are the ones who are running an honest business and are striving to improve their venture.
It is true that business review websites are very helpful to customers, however as potential clients, we should also keep in mind that just because we read a negative rating doesn’t necessarily mean a business is bad. A negative comment that we read about the business or a product doesn’t necessarily have to be 100% true as exaggeration is a cheap tool to use online. When shopping products or services, a smart consumer will use both these review sites and their good judgment.